1. Introduction
License.US.School (“the School,” “we,” “our,” “us”) respects the right to privacy of visitors to our website and is committed to protecting their personal data. This Privacy Policy explains what data we collect, how we use, store, and protect it, and outlines your rights under Illinois and U.S. federal law, including the Illinois Personal Information Protection Act, CAN-SPAM Act, TCPA, and COPPA. By using our website or submitting a form, you confirm your consent to this Policy and authorize the processing of your data for the purposes described herein. If you do not agree, please do not use this website.

2. Information We Collect
2.1. Information You Provide Voluntarily
When you fill out a consultation request form or subscribe to our newsletter, you may provide the following information:

• Your first and last name;
• Email address;
• Phone number;
• Instagram account (if provided for communication);
• Comment or question.

You provide this information voluntarily — for communication, consultation, and/or to receive updates and promotional offers.

2.2. Automatically Collected Data
We may collect certain technical data about your visit, including:

• IP address, device type, browser, and operating system;
• Time and duration of visit;
• Pages viewed;
• Source of referral to our site (e.g., an advertisement).

This data is collected in aggregate form to analyze advertising effectiveness and improve our website performance.

3. How We Use Personal Data
We use the information you provide for the following purposes:

1. Responding to Inquiries. To answer your questions, schedule a consultation, or provide information about our programs and courses.
2. Marketing Communications. To send you news about new courses, promotions, special offers, and school events. Newsletters are sent only with your consent (for example, by checking the consent box in the form). You may unsubscribe at any time by clicking “Unsubscribe” or by contacting us directly
3. Advertising Analytics. To analyze and optimize our advertising campaigns on Meta (Facebook, Instagram), Google Ads, and other platforms, we may use anonymized behavioral data collected through pixels and tags.
4. Legal Compliance. We may use your information to comply with applicable U.S. or Illinois laws or to protect the rights of the School and its users.

We do not sell your personal data to third parties and use it only for the purposes listed above.

4. Data Retention and Deletion
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by law.
After these purposes are achieved (for example, after completing a consultation or unsubscribing from the newsletter), the data is deleted or anonymized.

5. Sharing Information with Third Parties
We may share a limited amount of data only with trusted partners acting on our behalf — such as email distribution service providers or advertising platforms (Meta, Google).
Such sharing is done under confidentiality agreements and strictly for the purposes described in this Policy.
We may also disclose your data upon lawful request by government authorities or courts, as well as when necessary to protect the rights and safety of the School.

6. Cookies and Tracking Technologies
We use a minimal set of technologies for analytics and advertising:

• Meta Pixel (Facebook Pixel) – to measure the effectiveness of Meta ads and deliver relevant advertisements;
• Google Analytics / Google Ads – to analyze website traffic and visitor behavior.

These tools may place cookies on your device. The collected information does not include your name or contact details and is used in an anonymized form.
You can disable cookies in your browser settings or use the following tools to opt out of personalized advertising:

• https://www.facebook.com/ads/preferences
• https://adssettings.google.com

7. Data Security
We apply technical and organizational measures to protect personal data from unauthorized access, alteration, disclosure, or destruction, including:

• Encryption of data transmission (HTTPS);
• Restricting access to data to authorized personnel only;
• Regular security updates and system maintenance.

8. Minors
Our website is not intended for children under 13 years of age. We do not knowingly collect data about children, and if such information is provided without parental consent, it will be deleted in accordance with COPPA.
Users aged 13 to 17 may use the website only with the permission and supervision of a parent or legal guardian.

9. User Rights
You have the right to:

• Request a copy of your personal data;
• Request correction or deletion of your data;
• Withdraw your consent for processing at any time;
• Opt out of marketing communications (via the link in emails or using the contact details below);
• Disable cookies or advertising tracking.

To exercise these rights, please contact us via email or phone.

10. Changes to This Policy
We may update this Policy from time to time due to changes in our processes or in legislation.
The “Last Updated” date at the top of this document reflects the latest version.
By continuing to use our website after such updates, you agree to the revised Policy.

11. Contact Information
License.US.School
Beauty School, Chicago, Illinois, USA
Address: [to be inserted]
Email: office@license-us-school.com
Phone: +1 (773) 457-4718